“RESILIENCE AND DETERMINATION” THE FOUNDATION TO BUSINESS WOMAN’S SUCCESS

“RESILIENCE AND DETERMINATION” THE FOUNDATION TO BUSINESS WOMAN’S SUCCESS

Events company owner Londiwe Ngcobo has earned her stripes in the world of business. She recently was the main winner in the Imbokodo Iyazenzela Women in Business awards at a gala dinner in Durban hosted by Ithala Development Finance Corporation whose mandate is to promote the development of SMME’s and co-operatives. Ngcobo who bagged the overall award is the owner of Andimahle Building Events – a flourishing business located
in Glenwood, Durban.
The 100% black and female owned company specialises in events, infrastructure, décor, coordination and furniture hire services for large-scale events with the World Water Day held at the Durban ICC being one of many prestigious events successfully executed under Andimahle’s portfolio.
Ngcobo was one of 20 finalists to be nominated by women who attended the series of Imbokodo workshops held across KZN earlier this year and was subjected to a stringent adjudication process conducted by an independent panel. The overall winner walked away with a cash prize of R35 000.


Originally from Mandeni, north of KwaZulu-Natal, Ngcobo explained that décor had been a childhood passion. “Growing up I was always fascinated with décor. I would be the one to set up tables and help my mother in the kitchen when guests were invited to our home,” said Ngcobo.
The 32-year- old wife and mother to two children regards her family as most important in her life. Citing her mother as her biggest role model, she said she admired her strength of character and ability to raise a family as a single parent.

After matriculating, Ngcobo studied marketing at the Durban University of Technology but halfway through her studies she decided to take a break and moved to London where she took up employment as a care worker in an old age nursing home. She later decided to enrol with the University of South Africa where she completed a diploma and BTech in marketing in 2011.
Upon returning to South Africa, Ngcobo decided to focus all her energy towards growing her company which was established in 2008. She admits taking care of all aspects of the business from business development to marketing was no easy task. “Being the first in my family to have my own business proved to be extremely difficult as I had nobody to turn to when I needed advice or assistance and at times I was battling,” said
Ngcobo.
Resilience and determination are traits Ngcobo is most proud to possess and have been her saviour during the tough times.


From humble beginnings to nine years of operation, Andimahle currently affords 29 people a decent standard of living. She prides herself on contributing towards women empowerment, evidenced by the fact that majority of her 29 staff are women.
Ngcobo expressed her gratitude to Ithala, the KZN provincial development agency, for recognising her achievement as a progressive woman in business. “It’s all still so surreal to me and I am most grateful to my fellow church goers for nominating me,” she said.

Ngcobo encourages aspiring young entrepreneurs, especially women, to go after their dreams regardless of their current limitations, adding that in business there will be setbacks but success lies in being able to overcome all obstacles the world throws your way.

Driving SMME and cooperative development over the next five years is one of the key strategic goals of Ithala. Over the past three years, Ithala has disbursed R878 600 000 to nearly 700 businesses, resulting in over 8 000 jobs being created. Of these, 28% are women-owned businesses and young people comprise nearly 40% of those on Ithala’s loan
book.
Ithala’s Business Finance portfolio caters for small and medium industrial and commercial businesses as well as agricultural enterprises, tourism ventures, co-operatives and building contractors.
For more information on Ithala visit www.myithalastory.com or www.ithala.co.za or call 031
907 8911.

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Nigerians in South Africa
Nigerians in South Africa 1060 posts

We are about democracy, human rights, public opinion, political behavior, civil rights and policy aimed at improving the human condition, with a focus on African countries.

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