SA TOURISM LINKS UP WITH NOLLYWOOD BLOCKBUSTER

SA TOURISM LINKS UP WITH NOLLYWOOD BLOCKBUSTER

JOHANNESBURG – The local launch earlier this month of Nigerian movie 10 Days in Sun City marked the official partnership between SA Tourism and the Nigerian film industry.

The movie, which is the highest-earning film in Nigeria this year so far and topped that country’s box office for two weeks after its release in June, was unveiled to South African audiences on 10 August.

The launch took place at the Sun City resort, where much of 10 Days in Sun City was filmed.

Nigerian movies have enjoyed an amazing reception in South African over the last 12 to 14 years. And one thing about any movie produced in Nigeria is the fact that humour is often a key element.

South African Tourism has hailed the movie, saying it’s an example of how entertainment and tourism can come together in creative and effective manner.

For South African Tourism, this partnership speaks to the core functions and priorities set by the two countries in future collaborations in both music and film.

South African Tourism CEO Sisa Ntshona says this move will strengthen the ever-growing tourism relations between the two countries.

“Nigeria is one of South Africa’s most important tourist source markets in Africa, as well as a valuable ally in growing tourism on the continent.

“With Nollywood being the second-largest movie industry in the world, we are thrilled that so many of Gauteng and North West tourism offerings have been given a prime starring role in this film, integrated into the thrill-a-minute plotline.”

WATCH: Trailer for ’10 Days in Sun City’

With the Nigerian movie industry’s wide reach in the continent, the South African film industry stands to benefit greatly should this partnership bear fruits.

Ntshona says one of its further goals is to bolster efforts to eradicate rampant piracy that has negatively affected the industry.

The movie features Nigerian Ayo Makun (also known as AY), Richard Mofe Damijo, Mercy Johnson and Adesua Etomi, as well as rapper Falz and Afro-pop artist 2Face Idibia.

South African stars are also in the mix, with the like of actress Amanda Du-Pont and comediennes Celeste Ntuli and Thenjiwe Mosely, as well as Hollywood actor Miguel Nunes Jr.

The film, directed by South African-based Nigerian director Adze Ugah, will be released in 20 cinemas across South Africa on 25 August.

Leeto M Khoza / EWN

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