FOREIGNERS RULE INFORMAL TRADING (OUTCOMPETING EVEN SHOPRITE). CONSUMERS WIN!

FOREIGNERS RULE INFORMAL TRADING (OUTCOMPETING EVEN SHOPRITE). CONSUMERS WIN!

Informal traders are 7% cheaper on average than large, formal retailers such as Shoprite, a survey by SBGS and informal sector activations firm Minanawe Marketing showed.

Informal traders are usually closer to the consumer, which saves her or him the transport costs.

About 20% of every rand spent in South Africa goes to informal stores, according to Nielsen research.

Foreigners – mainly Somalians, Ethiopians, Bangladeshis and Pakistanis – run about 70% of informal stores in South Africa.

For his weekly business book review, The Money Show’s Bruce Whitfield interviewed GG Alcock about his book “KasiNomics: African Informal Economies and the People Who Inhabit Them”.

GG Alcock is CEO of Minanawe Marketing.

 

KasiNomics attempts to cast a light on the invisible matrix at the heart of South Africa’s informal economies and the people who live in them.

Living and doing business in African marketplaces requires an ethos uniquely suited to the informal, to the invisible, to the intangible.

KasiNomics will take you down those rural pathways, weave between claustrophobic mazes of shacks, browse a muti market, visit a spirit returning ceremony and save money with gogo in a stokvel, among many more people and places.

After almost 20 years of focusing on marketing to the informal sector, GG Alcock, CEO of specialist marketing company Minanawe, showcases some ground-breaking and very successful case studies in this invisible informal world.

His vivid anecdotes and life experiences and how they link to understanding and inspiration for business ideas will make you gasp, laugh and shake your head in wonder.

For more detail listen to the interview in the audio below (and scroll down for quotes from it).

The muti industry is worth R3 billion a year…

— GG Alcock, CEO – Minanawe
We have this massive sector that we don’t know how to regulate. And we want to regulate it because we want to tax it…

— GG Alcock, CEO – Minanawe
You could halve that 27% unemployment rate if you took into account informal businesses…

— GG Alcock, CEO – Minanawe
The real losers are the formal retailers. The winner is the consumer… We should be looking at why they’re successful…

— GG Alcock, CEO – Minanawe
Are we supporting South African businesses?

— GG Alcock, CEO – Minanawe

Written by: Kabous le Roux / 702

Facebook Comments

About author

Nigerians in South Africa
Nigerians in South Africa 2556 posts

We are about democracy, human rights, public opinion, political behavior, civil rights and policy aimed at improving the human condition, with a focus on African countries.

You might also like

Community 0 Comments

AYIDSA PRETORIA CHAPTER VISIT TSHWANE HOME OF HOPE IN PRETORIA

The family fun week started with the visit to the less privileged home on Steve Biko road in Pretoria on the 16th March 2018. The National Vice President of AYIDSA,

Life & Style 0 Comments

Emmanuel Isaac : Ibuchukwu

Emmanuel Isaac is a songwriter and worship leader with years of experience and have shared the stage with notable gospel artist from every part of Africa. He is graced with

Politics 0 Comments

CAMEROON’S FORGOTTEN REFUGEES IN NIGERIA

More than 21,000 people from Cameroon’s Anglophone region have fled to Nigeria in recent months. Not only do they struggle to find enough to eat but also have to come

0 Comments

No Comments Yet!

You can be first to comment this post!

Leave a Reply