SOUTH AFRICA’S FOUR COUSINS WINE LAUNCHES IN NIGERIA

SOUTH AFRICA’S FOUR COUSINS WINE LAUNCHES IN NIGERIA

‘Four Cousins’ wines was recently launched in Nigeria by the newly formed Monument Distillers Nigeria Limited. They have added to their growing portfolio which includes Bannerman’s Finest Scotch Whisky, Grace du Roi Fine Wines, Malfy Italian Gin and most recently, the Nigerian classic, 1960 Rootz.

The Monument Distillers was formed after the acquisition of the 1960 Rootz by Kensington Distillers and Vintners which now has the exclusive distribution rights for Four Cousins Wine in Nigeria.

“We are thrilled that Monument Distillers will be adding Four Cousins Wine to our growing portfolio of international brands which help fulfill Nigerian consumers’ demands for a broader range of quality products to choose from.” said, Ajay Malhotra, The Managing Director, Monument Distillers.

According to the latest International Wine and Spirits Report (IWSR), total wine sales in Nigeria are showing a compound annual growth rate of 15.3% for the 2016/2017 year, with still wine outperforming the category at 20.1%.

Malhotra explains, “The latest IWSR revealed that in 2018, over 37 million bottles of wine were sold in Nigeria, so we know that Nigerians are in the market for interesting, authentic, quality brands with provenance and a story to tell. Four Cousins is exactly that.”

One of South Africa’s finest wines, the label on the Four Cousins bottles declares ‘Four Cousins: a legacy created for the love of wine’ and features each of the four cousins behind the brand and the wine. The Retief family are third generation winemakers who joined forces in the mid 1990s. Having completed their studies, they joined the family farm, Van Loveren, in the heart of the beautiful Robertson valley in South Africa’s famous wine region in the Western Cape. Hennie and Neil Retief are the viticulturists, in charge of the farming units and managing the vines. Bussell is the winemaker and Phillip runs the business.

Their first big endeavor was introducing the much loved Four Cousins range of wines in 2000. Released in the impressive 1.5 litre bottle, it was wildly successful and today it’s South Africa’s biggest selling bottled wine brand.

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Nigerians in South Africa
Nigerians in South Africa 3275 posts

We are about democracy, human rights, public opinion, political behavior, civil rights and policy aimed at improving the human condition, with a focus on African countries.

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